POPMART STOREFRONT
MOTION SYSTEM DESIGN
What we do
Space Design
Film & Motion
Since 2023, we have been developing POP MART’s animated storefront signage, a project that evolved into a comprehensive Motion Identity System for its global retail network throughout 2024–2025. The system establishes a scalable spatial visual language that extends consistently across stores worldwide.
Rooted in POP MART’s signature crown icon and a modular design philosophy, we created a unified motion system built from interconnected geometric modules. This flexible framework seamlessly integrates the brand’s visual identity, monthly-updated IP content, and product storytelling—balancing consistency with playfulness while allowing the system to evolve alongside the brand.
As a strategic evolution of POP MART’s visual identity, the system expands beyond conventional 2D motion graphics, transforming rhythmic graphic patterns into a cohesive spatial language. Designed for adaptability across diverse retail environments, it delivers a dynamic yet unified brand experience at every scale.
Full Story
POPMART STOREFRONT
MOTION SYSTEM DESIGN
Since 2023, we have been developing POP MART’s animated storefront signage, a project that evolved into a comprehensive Motion Identity System for its global retail network throughout 2024–2025. The system establishes a scalable spatial visual language that extends consistently across stores worldwide.
Rooted in POP MART’s signature crown icon and a modular design philosophy, we created a unified motion system built from interconnected geometric modules. This flexible framework seamlessly integrates the brand’s visual identity, monthly-updated IP content, and product storytelling—balancing consistency with playfulness while allowing the system to evolve alongside the brand.
As a strategic evolution of POP MART’s visual identity, the system expands beyond conventional 2D motion graphics, transforming rhythmic graphic patterns into a cohesive spatial language. Designed for adaptability across diverse retail environments, it delivers a dynamic yet unified brand experience at every scale.
What we do
Space Design
Film & Motion
Full Story
Functioning as a versatile visual container, the cube establishes a highly adaptable dynamic framework. Through a precise flipping mechanism, it seamlessly transitions between showcasing diverse brand assets—including the iconic crown logo, footages, and pattern animations—within a cohesive spatial system.
Rela developed a highly responsive grid system that seamlessly deploys across 100+ retail storefronts, perfectly adapting to 7 distinct screen formats.
A unified design system: seamlessly translating our digital motion language into the physical architecture.
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