Refreshing the health brand into a lifestyle brand. Young & Hope has been specializing in astaxanthin research for 12 years. It caters to young women who focus on internal and external health and offers products for both internal and external use. The brand logo and VI have been redesigned to reflect the attitude towards joyful life, healthy science, and pure essence. To express science and pleasure, it integrates rationality and sensibility to present the scientific feeling with affinity. The visual image of 2D and 3D conveys the sense of vitality of the community and the sense of quality and trust in biotechnology.