GUCCI BAMBOO EVENT
What we do
Communication
Digital
Packaging & Printing
In 2025, Rela provided comprehensive visual identity and production support for Gucci Bamboo: Decoding An Icon, a brand event hosted by Gucci at the historic Sunke Villa in Shanghai. The project encompassed the design and production of on-site event materials, seamlessly integrating the refined elegance of the Bamboo collection with the architectural heritage of the villa. The key vision was further extended to digital assets and promotional posters, ensuring a cohesive and impactful visual language across all touchpoints. Through meticulous attention to materials, details, and graphic rhythm, the design delivered an immersive brand experience that balanced contemporary expression with the enduring spirit of the icon.
Photography: GUCCI
Full Story
GUCCI BAMBOO EVENT
In 2025, Rela provided comprehensive visual identity and production support for Gucci Bamboo: Decoding An Icon, a brand event hosted by Gucci at the historic Sunke Villa in Shanghai. The project encompassed the design and production of on-site event materials, seamlessly integrating the refined elegance of the Bamboo collection with the architectural heritage of the villa. The key vision was further extended to digital assets and promotional posters, ensuring a cohesive and impactful visual language across all touchpoints. Through meticulous attention to materials, details, and graphic rhythm, the design delivered an immersive brand experience that balanced contemporary expression with the enduring spirit of the icon.
Photography: GUCCI
What we do
Communication
Digital
Packaging & Printing
Full Story
Guests of the House were captured at the opening of the immersive exhibition at Sunke Villa in Shanghai.
The exhibition reinterprets bamboo’s transformation from a natural element into a defining feature of Gucci’s design language, seamlessly bridging heritage with contemporary artistry.
The exhibition traces the origins of the Gucci Bamboo 1947 bag, from its equestrian-inspired craftsmanship to its signature curved bamboo handle.
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