In 2025, we continued to produce the thematic video for POP MART’s semi-annual report, building on the core concept of “Growing Upward” while evolving the visual language to a new level. We deconstructed and extended the brand’s iconic crown graphic, transforming it into a continuously spiraling visual motion line — layer by layer, ascending in a helix — weaving together performance highlights and brand milestones. From graphic transformation and dynamic rhythm to color and emotion, we sought to create a sense of freshness within the familiar. We turned data into stories and reports into experiences with a more imaginative approach.
Connecting the world through beauty, and continuing to grow upward!