We’re teaming up with the sportswear brand @theBodyLab again (and again!) to cook up the creative visuals for their “Winter Challenge – Fire Under Ice” campaign. We’re handling everything from the design of the WeChat mini-program interface to the cool merch.

Visually, we’re going straight for the theme, using ice cubes—and all their cool light-bending, reflecting goodness—as our main element. We’ve created a whole visual language by playing with single or multiple cubic ice blocks, arranging them to build a look that’s both icy-cool and full of energy.

Ready to join the challenge? Jump into the mini-program and experience it yourself! 🧊